It's The Rolls Royce Cullinan Keys Case Study You'll Never Forget

Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs

Rolls-Royce is a household name for its high-end cars that are designed to appeal to the ultra-rich who want to travel the world and cruise to sunset in luxury. Cullinan is the brand's newest SUV, is designed to lure wealthy people away from their Range Rovers or Bentaygas.

Its brand new architecture and technology offer iconic design, unbeatable space and usability, as well as unbeatable off-road and on-road capabilities.

All Over Effortless

The Rolls-Royce Cullinan was designed for people who view travel as a work of art, a way to live. This means that it has to be as easy off-road as a highway. The brand's new SUV, billed as the "first all-terrain Rolls-Royce," makes that possibility possible. Its unique features reflect a legacy of perfection and mastery.

The Cullinan doesn't just take care of imperfections and bumps -- it omits them completely. Its supple suspension makes it feel like the road is a soft rug.

We drove the Cullinan on mud, gravel and on roads with potholes and other imperfections. The car's all-wheel drive and large tires let it tackle difficult terrain with confidence. It has a low-riding, suspension system that allows it to crawl over obstacles and rocks without damaging its underside.

The Cullinan is equipped with a range of modern technologies to make the owner's journeys easier. The SUV has forward-collision warnings that include automatic emergency brakes, night vision, and vision assist, a surround-view camera system which is useful when parking or driving in tight spaces caused by the Cullinan's size as well as adaptive cruise control and lane-departure alerts. It also has a WiFi hotspot, navigation, and a head-up display that is a class-leader in the industry.

The Cullinan has a sturdy construction that is expected by wealthy people. Each switch, knob, or touchpoint feels as if it could last a thousand years. When it's that long it may only require a little spit in order to keep working. The interior is adorned with wood, leather, and chrome. The Spirit of Ecstasy sits high above the dashboard, looking down at the driver and passengers.

The Cullinan has a cabin that is packed with the modern technology, but it's missing a few features that younger drivers might be looking for. It doesn't have the kinds of driver aids that offer lane-keeping and semi-autonomous highway driving, or the kind of connected gizmos becoming standard in more cars.

The Clasp

A single push that has been dubbed "Everywhere" by Rolls-Royce engineers - is all it takes to unleash Cullinan's peerless off-road capability. This allows the driver to adjust the auto-leveling air suspension to take on every bump and rut, while the prop shaft and drive shaft ensure all 850Nm of torque is delivered to the rear and front wheels at precisely the right time.

Cullinan is the first Rolls-Royce model to have a tailgate. The rear doors opening in a similar style like pickup trucks. It's a design detail that creates a more three-box design and enhances the SUV's imposing presence. It also opens up a cargo area that offers 21 cubic feet of space. This is with the rear seats raised, with the floor sitting lower than the top of the seatbacks to help keep items from sliding around.

The main cabin of the Rolls-Royce Cullinan provides a more practical approach to luxury than anything previously seen in a production Rolls-Royce car. For example, the rear passengers sit higher than those in the front, which means they can enjoy an unobstructed view of the world from their vehicle. It's a layout that can be configured to suit different needs, with the standard rear bench offering a 40/20/40 split and folding seatbacks for increased flexibility.

To enhance the functional layout mirrors in the rear have been reshaped and subdued in appearance, while the Rolls-Royce badge is mounted on a smaller pedestal separate from the number plate housing with only a tiny strip of jewellery to decorate. The rear lights are similarly utilitarian, with two small upright units housing the lights and only one strip of jewelry at their centre.

Beyond the obvious advantages of a more practical layout, Cullinan is the most family-friendly Rolls-Royce model to date. The rear bench can be set to seat three people. The open-air roof is standard and gives plenty of space to stretch out. Those behind the wheel can also luxuriate in their surroundings by opting for the Immersive Seating configuration that covers them in sublime comfort and wraps them in the finest leather. A whisky decanter and Champagne cooler can be placed in the central console to enhance the feeling of luxury.

The Rear Passenger Compartment

The Cullinan, an exclusive Rolls-Royce like no other before it, is both similar and different.  key of rolls royce  and lavish and opens the brand up to a new generation of potential buyers who'll drive it into places where other luxury SUVs might avoid. These could include Jackson Hole, Wyoming where the SUV is made.

The vertical lines that run along the front doors and down the raised bonnet edge and down into the metal skid plates, convey a confident and purposeful sense of. This SUV is ready to take on the whole world. Additionally, the massive wheels and slender roofline silhouette create an impressively tall stance that communicates a supremely robust style.

Rolls-Royce engineers have created an exclusive architecture that combines an elegant interior with unbeatable off-road capabilities, and uncompromising comfort. They have designed a car which is both practical and iconic.

Those seated in the rear can enjoy grandstand views of their surroundings thanks to the huge glass area of the world-class panoramic glass roof. If they want to know where they are around the globe the touchscreen on the rear lets them focus on it.

The seat backs in the rear are able to be folded down. This gives you the storage of a large amount of cargo. A single press sees them effortlessly drop down without compromising the cushion. They can be split into a 1/3 or 2/3 configuration to improve the efficiency of the car.

The design of the Rolls-Royce coach doors allows the occupants to enter and exit in comfort, while keeping their legs protected from dirt. This not only allows the passengers to get aboard without smudging their pants, but is also a guarantee that whatever they're carrying, such as a Mark Rothko canvas, for instance - will be secured.

Once inside, the occupants can celebrate their achievements by sipping a whisky from of the bottle holder hidden behind the seats in front. When they're at ease and unwind, they can relax in the heated and massaged rear seats and utilize the shoulder, neck, and leg rests.

The Glass Partition

The Cullinan with a base price of $325,000, is unique to any other vehicle that has ever left the Goodwood factory of Rolls-Royce in its 114-year-old history. It's not just that it has all-wheel drive, but also a button marked "Off Road," or usable ride height (Rolls-Royce has a long overland tradition dating back to T.E. Lawrence's armored car of 1914). This SUV was intended to be an automobile for families that is meant to be driven and not left in the hands the chauffeur.

That means it's the first vehicle to have an enclosed rear compartment that can hold three people comfortably and still leave enough space for luggage and equipment. It has a variety of immersive seating options including rear-seat massaging chairs. The centre console can also be fitted with a champagne cooler, two Rolls-Royce champagne flutes or a whisky decanter.

The Spirit of Ecstasy is what makes this Rolls-Royce apart from the Bentaygas and Range Rovers that have been competing for the attention of wealthy customers in recent years. The hood ornament is an ongoing reminder that the Cullinan isn't just your standard SUV.

I'm also impressed by the level of restraint Rolls-Royce has demonstrated in its cabin. While some manufacturers are splashing their cabins with ever-deeper layers technology, the Cullinan is clean and simple display at the top of the central stack that looks similar to traditional gauges.

Box-grain leather is one the most significant changes made to the previous Rolls-Royce models. This type of leather can be created by pressing a framework made of metal into the hide, followed by lacquering. The result is an inky black finish that's more durable than smooth leather used in other high-end automobiles.

The Cullinan is a sublime vehicle that combines all the characteristics that make SUVs so coveted. However, it does have some disadvantages. Most importantly is that it's a ridiculous amount of money to spend on an SUV, even one that is as luxurious as this. If you're planning to buy a Cullinan you'll need to sell your artwork or wait until summer is over in Nice.